The Genesis of this New League
In 2009-2010, I worked for the UFL, and in 2011-2012, I independently sought investors for new teams (found a dozen interested but the UFL did not talk to them). April 2013, I accepted the challenge and contributions from others regarding how to succeed to find investors to form a new league, and in October 2013 I developed and posted these one page proposals on Starting the Enterprise plus expanded proposals on Operating the Enterprise.
2009: The UFL opened with great excitement among the coaches, staff, players, vendors, and fans in their four cities. I was privileged to work for the UFL in 2009 with their San Francisco team that operated out of Casa Grande, AZ, and again in 2010, with the Sacramento team, as Director of Football Administration. Having been drafted myself, back in the day(military draft), and spent nearly a year in regular and advanced physical training while also learning from the "play book," I felt right at home. We were all prepared for league to be around for a long time. They had the best business model. Sadly, they didn't follow it.
2010: During the 2010 season, I met and talked with both the founders and the Commissioner about securing investors for my home town of Portland and the hometown of my teens, when Disneyland opened, Los Angeles. Twice a press conference to announce Portland was scheduled and then canceled. I was eager to do so as I believed adding these and other cities would enable the league to continue and thrive.
2011-2012: Although not working for the UFL anymore, I still believed in the dream and thus I provided my "sweat equity" seeking new teams without being an employee; and although I found a dozen interested, the UFL did not talk to them. Though no longer with the UFL in 2011-2012, I worked with the same Portland group to secure multiple franchises, including, again, Portland and L.A. Twelve investors were interested. The UFL did not talk to any of them.
2012: The UFL ceased to play. As others, I moved on. Yet there was hope that air the UFL did not continue one of the other groups on the drawing boards would. This gave hope to many.
2013: It became obvious that neither the UFL nor three other leagues seeking to begin would be playing in 2013. They expressed hope that although they would not be ready in 2014, they would be able to in 2015. BUT: the longer they wait, the less likely they'll engage. Plus: unemployed people cannot wait. People began to urge me to take a shot. I resisted.
January 2013: It became obvious that neither the UFL nor other leagues seeking to begin would playing in 2013, nor 2014, suggesting they would not ion 2015 either. Tthe longer they wait the less likely they'll engage. Plus: unemployed people (coaches, players, staff) cannot wait. People began to urge me to take a shot. I resisted.
April 2013: I finally accepting the challenge from a large group of former UFL employees and the Portland folks wanting a football team, to attempt to find investors to form a new league and then turn over 8 "turn key" franchises for 8 cities, including those of the encouragers. This would also provide employment in professional football for those made unemployed by the UFL stopping in 2012. There are far more individual coaches, players, trainers, staff than there are positions. Reason tells us a new league, following its business plan, can do more than survive: it can thrive. Out of work coaches, players, and staff are at the ready to get back in the game. Me too.
October 2013: These pages are posted. The opportunity for great revenue, returns, and wealth building make all of the effort more than worth while.
To Get Started
If you were me, who would you show this set of documents to, beginning with the one-page proposal?
The goal is to find investors to begin the development of the team ($1-2 million) and then provide "turn key" operations for 8 football teams in 8 cities to begin with.
- For Coaches, players, and staff to again be employed, exercising their skills and talents, while following their football passion
- For cities of fans to have a local team to root for
- For vendors and sponsors to have a new marketing tool with local, regional and national reach, with new sources of revenue
- For investors seeking the rare dual return of
- Both the joy and excitement and sense of specialness that comes in owning a professional football team and working with the top coaches, players, and staff in the business
- And have a new source, an anchor for multiple streams of revenue, income, and wealth building through both the traditional forms and new, 21st century entrepreneurial forms of joint venture and partnerships, with those wanting to innovate growth by using both the league and a football team to anchor those new revenues, incomes, and wealth building avenues.
The not so hidden secret than many don't recognize is that to ignite an economy, you must have investors taking risks. Historically, for all of recorded history, governments have only been able to do so by keeping most people in poverty economically and as serfs professionally. People of wealth have an advantage: they have more money. Professional sports would not exist without investors. And although we appreciate those who buy yachts, half million sports cars, and a couple if no several mansions (for they enable the jobs of countless thousands who build yachts, build sports cars, and build grand homes. We offer a land yacht: a professional football team. It moves like a sports car from game to game. And the revenue from all sources enables the investors in these teams to build their wealth.
Next: Before coaches can be hired and players drafted and staffs signed on, we must raise the development money by mid-December 2013 in order to put together the coaches and staff needed to hold a draft February 2013, training camp March-April 2014, and the first season, April - July 2014. This is a 21st century gold rush. Let's beat the others to the mines and stake our claims before the rush of 2015. The fall back position is 2015, but why wait another year to be generating jobs and joy for the teams and their fans and revenue, profits and wealth for the team franchise investor/owner.
Again: After you have read the one page proposals on starting theses enterprises of leagues and franchises, if you were me, who would you show this set of documents to, beginning with the one-page proposal?
Page content written / posted: 10-19-13