2013 One Page Investment Proposal to Launch in 2014 a
Near NFL-Quality Spring-Summer Football League
A New Marketing Portal and Gateway to Sports, Entertainment and Media Success and Profitability
TARGET: to create a sports entertainment media consulting company, whose purpose will be to:
- Create an NFL-caliber level football Spring-Summer league, not a minor league, in non-NFL major markets, developing turnkey franchises for franchise owner(s), investor(s), or owner/investors.
- Continue to consult to league and franchises regarding communications/media, investors, marketing and revenue generation (traditional and cutting edge): sponsors, partnerships, joint ventures, and other team and league shared business development, for at least two years (or longer if the league and its franchise owners desire to retain us).
- Target, penetrate and engage global markets (games on the ground and through TV and satellite broadcasting; establish Asian league), establishing, generating and maximizing new revenue streams and media market expansion.
Ground Floor Opportunity for Savvy Investor to Have “Coolest Toy” for Generating Profits and Fun... A Team
- Five levels of U.S. professional football:
- The NFL (existing)
- United Continental Football League in non-NFL cities. A11FL, in NFL cities & NFL stadiums.
- Arena Football League (existing)
- Includes small leagues that pay players
- Includes leagues where player either don’t get paid or pay to play.
- Consulting company to form & launch league in 2014 (must close by December 15, 2013, or else 2015)
- Of the 50 top U.S. markets, 21 markets, representing over 45 million people, have no NFL home team.
- Some NFL teams in smaller markets are doing better than teams in larger markets.
- Teams, in most cases, will play in existing venues, providing a higher margin and greater ROI. We will also work with franchises that want to work with cities to build smaller, affordable, "no new taxes" stadiums.
- Abundance of capable NFL level coaches, players, trainers, equipment managers, and business managers.
- 1,184 players available for new league (2013: 90 invited to each of the 32 NFL training camps. 37 cut from each NFL team. 53 remain. 37 cut x 32 = 1,184. Our league player pool for 8 teams: start with the 1,184. If 45/team: 360 players needed for 8 teams (8 teams x 45); or 540 players for 12 teams (12 x 45). If 53/team: 424 players needed for 8 teams (8 teams x 53), or 636 players for 12 teams (12 x 53).
- Community involvement, investment fund, and "life after football" will be a part of program for players.
- Abundance of potential owners, sponsors, and or partners, as well as roll-a-dexes of those reading this page:
- 14 on list of those who indicated an interest in 2011. Goal: 8 teams 2014, 12 teams 2015, 16 teams 2016.
- 10-20 Former NFL players seeking to form investment partnerships to own a team.
29 on Forbes 'youngest billionaires under 40" list to seek as investors and/or franchise owners.
- 28 “old school” billionaires who sought to bid for the L.A. Dodgers (winning bid: $2.15 Billion).
- Abundance of cities seeking teams as learn no money asked for (select from top 50 markets w/o NFL teams).
- Abundance of interest in tent pole city of L.A., willing to pay a premium to make it work in this market.
- Abundance of interest in tent pole city of NYC, especially as the 2 NFL NY teams play in NJ.
- Unique operations and financial structure: bottom up local control, not top down dictated control: reduces costs, increases profits, and shortens time to break even and reach profitability, avoiding top down structure of league owning teams and dictating to franchise investor/owners. League serves franchises, not reverse.
FINANCIAL: (Firm organizes league, obtains franchise buyers, and sets up franchises unless owner wants to).
- FRANCHISE COSTS, YEAR 1: ($8-10M has emerged as the standard among those attempting start-ups).
- $10 million per year per franchise (unused rolls over to Year 2 expenses).
- $02 million to join the league ($500K fee/yr thereafter; $4M for each Year 2 expansion franchise);
- $02 million for local contingencies (unused rolls over to franchise’s Year 2 expenses);
- , total for Year 1, each franchise (with pledge of $12M for Year 2, escrowed at mid-season.
- FRANCHISE COSTS, YEAR 2: $12.3M ($12M for operations & contingencies; $300K annual league fee).
- Four Expansion teams @ $4M each joining fee = $16M / 9 = $1.77M each: original 8 teams + League).
- FRANCHISE COSTS, YEAR 3: same as Year 2: $12M operations, contingencies; $300K annual league fee).
- REVENUE: Innovative and disruptive entrepreneurial "40 ways in 26 categories," including game day tickets/concessions, media, sponsors, partnerships, joint venture incubators, merchandise, branding, licensing, and "Fan Plan to Build Attendance, Sustain Sell Outs, Increase Revenues." Breakeven: Yr 2. Profits: Yr 3.
Expansion revenue: franchises split new team expansion fee of $2-4 million paid by each new team.
STATUS: new league: ready to be organized and launched. Have 25 categories with 282 operations models.
ACTION: $1M (start 2014) - $2M (start 2015), the standard range of other leagues to establish league and franchises. Repaid from fees; gets percentage.
Page content written / posted: 06-26-13, 09-20-13, 10-13-13