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Our Consulting Services: Developing Revenue and Increasing Profits
Our Expertise
- Business Development
- Revenue Stream Development
- Research Gathering
and Analysis; i.e., Intel
- Marketing
- Decision Making
Processes
- Communications
- Public Relations
- Internet Strategies
- Attendance
and Fan Relations Strategies
Our Experience
- Beacon on the Hill Sports Marketing can add to BOTH the top line (revenues)
AND bottom line (profits) by providing BOTH input (information needed to
make quality decisions regarding developing new revenue streams and making
old ones more cost effective and profitable), AND output analyses and suggestions
for developing new revenue streams and making old ones more cost effective
and profitable, using our Master
Mind Approach to
develop Financing
and Revenue Yields and through our 40
Revenue Streams in 26 Categories.
- Beacon on the Hill Sports Marketing also works on plans for serving and
meeting the needs of fans, using our Fan Plans to Build
Attendance Sustain Sellouts, Increase Revenues.
- Beacon on the Hill Sports Marketing's Generic
Stadium Model outlines 10 different ways to finance construction
of new or remodeling of old stadiums. Eight of the models do not
require new taxes. These models are all about Financing
and Revenue Yields. And although
we are not a securities firm, we have strategic alliances with firms
dealing in venture capital, investment banking, corporate finance, and
asset allocation/money management for high net worth individuals investing
in sports franchises.
- Beacon on the Hill Sports Marketing's Generic
Stadium Model can be used to custom design a program and
campaign for any professional sports franchise, utilizing any or part
of its list of thirteen operational models, as well as others of the
franchises' choice. Each of our 13 models comes with a third party
endorsement. These
can be used for the team and stadium complex and for use in developing
stadium and team support campaigns as well as organizational renewal.
Two city examples are our LAColiseumStadium.com and ChargersStadium.com.
Strategic and Long-Range Plans for Solving
Problems
- Beacon on the Hill Sports Marketing can gather BOTH input (information
needed to make quality decisions, research and intelligence needed by all
involved, along with advice from as wide an audience and source network as
needed) in order to "see around corners" and thus stay ahead of "the event
horizons of trends and events", AND output analyses and suggestions contributing
to the guidance mechanisms of agendas, plans, and other communications strategies,
all designed to increase revenues and profits. We can also help with
executing plans and provide temporary executives to work with internal transitions.
- Beacon on the Hill Sports Marketing can provide a Competitive
Analysis frame of reference for analyzing and guiding the discussion for
dealing with the competition, which is not other teams but other activities
and non-team merchandize competing for fan time and fan dollars. To
achieve this goal we custom design Business
Development PR Strategies.
- Beacon on the Hill Sports Marketing can increase revenues
and profits with smart Growth
Strategies involving our 40
Revenue Streams in 26 Categories.
- Beacon on the Hill Sports Marketing can help with conflict resolution
with any or all groups, large or small, public and/or private, internal or
external, to resolve issues and solve problems, following one or more of
our 18
conflict resolution models.
- Beacon on the Hill Sports Marketing can develop a realistic
assessment of both the community and business environment in order to rally
the fans and region around the team and the Stadium Complex, through our PR
Strategies and
our Internet
Strategies.
- Beacon on the Hill Sports Marketing can provide a 24 hour rapid response
service for print and broadcasting services on stories/rumors/innuendoes/lies/half
truths/disinformation about either the City or the Team, following the
most appropriate of our 47
communication models.
- Beacon on the Hill Sports Marketing can develop information
and suggestions for decision making dealing with merging separate organizations
and for developing management succession plans and training for grooming the generation to continue
on from the team's owners.
Internal Communications and External Public
Relations
- Beacon on the Hill Sports Marketing provides BOTH
input (information needed to make quality decisions in Public Relations,
dealing with the media, and generating external communications) AND output
analyses and suggestions for internal and external communications (rapid
response process and content for negative media, press releases, web
site content, speeches, letters, and statements) for the leaders of both
the City and the team to use to communicate their view points
on the issues, all designed to increase revenues and profits, through
our business development PR
Strategies and our Internet
Strategies.
- Beacon on the Hill Sports Marketing can provide presentations or seminars
for players on how to better deal with the media on game days and between
game days, as well as during the off season.
- Beacon on the Hill Sports Marketing can utilize strategies of our 47
communication models strategies to reduce conflicts,
anxiety, and promote a favorable response from all in the region. We
have further broken these down into 197 communications strategies in
23 categories.
- Beacon on the Hill Sports Marketing can provide public relations campaigns
using the 47
communication models Models and 34 Internet
Strategies:
- For the ownership group, to turn them into one of the most
beloved ownership groups in the city and region.
- For fans and the team, to foster team and city/region goodwill
and the beginning of a "New Friendship" between the team and the fans/citizens
of the team.
- For the team's PR and communications group and provide support in
the management/staffing/administration of the needed public relations.
- For working with print and broadcast journalists to build
a Team Story, including its heralded past, potential present, and glorious
future.
- For the team and region together, using communications models
and tools as their ultimate positive exercise of their credibility.
- For the city and team to use "communications as a problem
solving discipline."
- For the team, owners,
players, staff,
to enable them to realize that "there is no Teflon, even for the formidable" and
develop their public roles accordingly.
Strategic Alliances and Partnerships
- SEE & SCORE Golf Schools, Craig Farnsworth,
author of SEE IT & SINK IT. See www.puttdoctor.com.
- PMI (Pacific Management Institute) featuring Synthesys ,
Paul and Jan Weber. Synthesys is the premier
intuitive meeting management software system for use to enable organizations,
private and public sector, to work together to set and achieve goals, be they
internal improvement, mergers, and turn arounds, for groups and individuals,
to dynamically improve decision making and problem solving. It has been
used by companies and governments of 40 nations. See www.BeyondTeam.com.
John Perry covers California, Nevada, and Arizona.
- DC Steffens Venture Capital, working in investment banking
and corporate finance, working with both Wall Street majors and angel networks,
and providing asset allocation and money management for high net worth individuals. Additional
alliances and partnerships with firms on both coasts and in the mid-west.
- Everday Hero, Inc., a "sponsored
cause media" company
with programs in the markets of education and voluteerism including "Hero
Night" programs for stadium fan nights. See www.herolink.org.
- Peter J. Jessen is the founder
of and senior consultant for Beacon on the Hill Sports Marketing. He
has researched the issues related to professional sports teams and stadiums.
The models discussed above are for use in customizing plans for developing
business and revenue streams, for carrying out successful communications and
public relations, and for financing stadiums and operating teams. For more
about Peter Jessen go to www.peterjessen-gpa.com.
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